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SANS ISC: 3 Ways CRM Taps into the Growing Demand for Personalization - Internet Security | DShield SANS ISC InfoSec Forums


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3 Ways CRM Taps into the Growing Demand for Personalization
Quoting IT Toolbox Blogs:

Consumers have made it clear: They want personalized shopping experiences that recognize their preferences across platforms and coordinates all their experiences with a given brand. That’s a challenge for most organizations, which are struggling to learn the best ways to personalize customers’ experiences. Any organization with a customer relationship management (CRM) system, however,

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